Education

Copywriting Swipe Files – The Benefits

If your are a serious marketer or a novice you need to build your copywriting swipe file now, do you remember that file you put on your desktop?
You should have a few there by now.
That’s why it’s called a “swipe file.”
One of the biggest online marketing secrets is that everyone who is really serious about marketing keeps one, and that includes the so called guru’s, I bet you didn’t know that, maybe because is it a closely guarded secret.
If they see something that looks interesting or applicable to there marketing strategy, they just add it to their file. So you’re asking, “what is a swipe file?”
Well, it’s is not a file to steal content from. That’s immoral and illegal due to copyright laws, so, don’t think you can steal your way to a fortune, which will back fire on you big time!
You can look at this file as your resource file. It’s a resource for ideas, methods, and techniques that you can use in the future. The best way to use a swipe file is to read through all the appropriate material, articles, web pages, whatever you think may give you ideas in the future, bullet point benefits etc to help you get over that writers block, and we all suffer from that.
Copywriting is an art in itself and big marketers pay big bucks to get those sales pages wrote for them, you didn’t think they write them themselves did you? Not a chance!
Of course there are some top notch marketers out there who have the skills to do this or they have a copywriter on there staff or they simply use outsourcing sites such as Elance and pay to have it written for them.
Think about how many ways that you can use that information in you’re promotional strategies. The best way to use a swipe file without breaching the copyright laws to set up a file on your desktop or hard drive and store all the information there. But, and this is a big but, don’t just use the material as is or you will be breaching copyright, which “will” back fire on you.
Use the information as inspiration for your next campaign, i.e. headers, bullet points, how it is formatted etc and base your article, sales page or eBook around that. Think about what the information means to you and how you can use it and you will be surprised by your results.

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