It’s just a body spray but has henpecked the televisions commercials tremendously over the years, yes! Axe deodorant range owns the entire credit. Axe body spray deodorant has evolved in various fragrances from Axe classic to Click, Twist, Dark Temptation, Alaska, Anarchy, Cool Metal, Excite, Musk, Marine, Jet, Extinct, Vice and the complete Dry range. Axe has been best-known and promoted amongst men as a solution to boost sensuality. In fact, Axe promotion and popularity has skyrocketed over the years and has outstripped popularity of many designer fragrances that are also publicized on television.
Axe body sprays has cool packaging and fresh seductive fragrances and is well famed as the best male
grooming brand. Axe is constantly coming up with new ideas in the form of fragrances that blow a new fashion with its launch every year. Axe very well picked the nerve of the generation X and well demonstrated the fact that girls cannot defy anyone wearing those impressive fragrances. Thanks to the Axe effect and its commitment to men that has made it to be the top deodorant brand of the decade.
It’s almost unbelievable that a body spray brand that was a stranger to half of the world just a decade ago is now amongst the top brands, when it comes to men body sprays. In 1983, Axe was introduced for the first time to the world but gradually and with a lot of struggle, this body spray brand is considered as the fastest growing brands of this decade. Adroit marketing skills, groundbreaking research and well thought pricing has made this product a leader in almost 60 countries where it is sold. The success of this sensual spray is well portrayed by drugstores and grocery shops across the globe that are always well stocked with various variants of Axe.
Not only Axe body sprays but there are a number of products ranges that have helped Axe to evolve as ‘the brand’ from ‘a band’. Namely, shower gels, antiperspirant sticks, deodorant sticks etc. Axe fragrances have granted men an edge in the game of sensuality worldwide. From the year 2002, when these body sprays were launched in North America, the growth of the brand took a rapid pace. There on it acquired the markets of several European and Latin American countries. And today it has successfully marked its presence in Asian nations.
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