Best SEO Practice for Google Search in 2013


Do you know which algorithm has affected your rankings. Google Penguin and Panda are very different.

Knowing if it was the Google Penguin or Panda update that affected your site will make fixing your rankings easier.|You need to understand which Google algorithm has penalized your website if you are going to fix it.|In order to fix your rankings, first you need to be absolutely certain which of Google’s two significant recent updates has caused the problem.} Penguin was launched around the 24th April 2012 so traffic drops near this date indicate that Penguin is responsible.

Penguin hits the over-optimized keywords hardest, so the most used search terms will be the ones showing the largest ranking drops. To see the most popular search terms in your back-links, use the free SEO tool at

Back-Link Construction

Keywords used in your backlinks needs to be kept below 5% link density. The bulk of your link anchor text should be URL links, brand links or junk links. Your website name or registered name is a Brand link. Use these different styles of URL for your domain links;

Back-links from different Class C IP addresses are really important to your linking efforts. Aim to get back-links from content related sites. Domain authority can be measured by Google PR and ‘Trust’ score metrics. Where possible try to find pages that will link to you that already have ‘authority’ backlinks pointing to them.

To find out more information about optimization and how you can position your website at the top of Google search for competitive search terms, please read more { Optimisation

Google and Linking Networks

We would advise website owners to avoid automated link networks because they rarely provide anything other than the lowest quality backlinks and when Google discover the network it will lose all its ranking influence and sites it links to will be penalized in search.

On-Page SEO for Google Panda

The maximum on-page keyword density you should aim for to keep Google Panda happy is 2%. An external link from your site to a .gov or .edu authority site is a positive SEO factor.

Your Web Content

Your pages should all have high quality, well written unique content.

Google Panda likes to see contextual linking from suitable phrases and keywords within your content to other pages of your website, or to authority domain content pages.

Using Images in Your Content

Videos and images are very useful content. Images are a great way to break up large sections of text and help to explain your content. Videos are great for increasing the time that visitors spend on your pages.

For each image that you add to your content, add a keyword or phrase as alt text behind the image. Vary your alt text keywords for each image used.

By assessing the ‘reading age’ of your content, Google can establish if a child or a graduate has written it. You ought to spell check everything you publish so it is of the highest quality. While it important not to write words just to fill space, articles and page content with 500 words or more have been proven to be beneficial in SERP’s.

You should compose your content for the benefit of your readers, not for search engines. There is no point writing just for the benefit of search engines, because when real people arrive at your content they won’t stay very long. Google uses latent semantic indexing (LSI) to relate keywords and phrases with the same meaning. This means that instead of repeating your main keywords over and over you can use variations of each keyword and words with the same definition and Google will still understand what your content is all about.

Best Use of Metatags

You should use bespoke metadata on each individual page of your site. If you have duplicate tags on several pages then your site will be penalized in the search engine results.

The meta description tag is normally used in search engine results below your page heading. For this reason you should write it to get a better click through, not for keyword spamming.

User Engagement

Slow loading pages never rank well in Google’s results so make sure that your site has a fast load speed, otherwise you will never get the rankings you deserve. The bounce rate is the proportion of traffic that hit the back button rather than engaging with your content. You should work to get this figure below 55% otherwise you will be penalized in Google search.

Page Views

Average page views is another metric used to determine the quality of your website content. The more pages each visitor looks at, the better your site is considered to be. Google uses the ‘average time on site’ metric to measure the quality and relevance of your content. The longer a people stay on your site, the better your content is considered to be.

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