SEM/SEO

Hiring an SEO Company: Things to Look Out For

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  • Giugno 5, 2009

Ever more businesses are on the look for quality SEO services. Companies seek better exposure for their websites on the web and are pushing hard to reinforce their competitive strength. However quite often the decision makers who choose the candidates to outsource SEO to have no or little clue as to what SEO is all about. Obviously it’s hard to pick the right company without knowing what exactly you’re looking for. While there’re a lot of different SEO services out there (and many of them are anything but effective and ethical) you need to do your homework before casting the final choice.

Identify Your Aims and Budget

Think of what you would like to achieve with your SEO campaign and open your wallet to see how much money you’re ready to invest into it. Are you into a competitive market and want to dominate the search results for a wide array of top keywords? Or are you a small business and want to get a top ten rankings for just a couple of your most critical search terms? Clearly bigger projects will require bigger investment.

Decide whether you will outsource all of the SEO work or a part of it. SEO is not rocket science after all and there are relatively simple aspects of SEO like onpage optimization or keyword research that you can do in-house. These search optimization tasks can be easily accomplished with the help of quality SEO tools. If you’re on a tight budget doing part of the job yourself can be a logical way out.

Look for Candidates

When you’ve identified your goals and resources you can invest into achieving them you can start looking for prospective SEO companies that will do the job. There are a number of things to be aware of when considering the candidates.

1. Do they show off a top ranking guarantee of any kind?

If yes, this is a good reason for suspicion. The thing is that there are too many factors in the SEO game that are completely out of control of any SEO company. No one can give you a 100% guarantee of achieving a top ranking, especially without first looking into your niche, keywords you want to rank for and the competitive landscape.

2. Run Background Checks

Google the company name and look for testimonials from their clients. Sure the company can provide you with tons of case studies and happy clients’ recommendations, but it’s best to find opinions about the quality of service on your own.

3. Are they hiding something?

Ask about the techniques and tools that the company will apply to optimize your site. If they are not open about their strategy and approach to SEO it’s better to stay away from this service. There are no secrets and shortcuts to SEO and if the company is unwilling to disclose some of their “know-how’s” the truth most likely is that they are involved in some unethical practices that will put your site at a long-term risk despite the short-term gains they may bring.

Following these simple guidelines will increase your chances to get good return on your investment in SEO. After all there are still a lot of good website promotion agencies out there that deliver the results and care about their clients’ websites.

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