While digital marketing efforts indeed offer a great return on investment, offline marketing techniques still have their own advantages. When you put vinyl banners outside your store, it can increase your business’ visibility and even attract passers-by to check out your offerings and eventually make a purchase.
This low-cost form of advertising can help generate more sales and is generally considered to be versatile. For instance, you can use a print vinyl banner to promote sales and discounts or to announce new products or services. But how do you effectively design these advertising assets? Here are seven things you need to take into account.
Your intent. First and foremost, you have to identify what’s the purpose behind your in-store advertising endeavour — Is it to boost the sale of a certain product? Are you offering an end-of-season sale? By determining your intent, it will be easier for you to plan out the next steps in designing an effective ad.
Size and visibility. As stated, print ads like vinyl banners are flexible — they can be printed in different sizes. When designing an ad, make sure to choose the right size and place it on a strategic location. An ad that’s too small can’t attract customers, while a too-huge one can seem off. Whichever size you decide, make sure that the elements of your design will be proportional to it — unless the use of too much negative space is intended to punctuate your message.
Stellar copies. Like what your English professor has taught you, you have to keep it short and simple. In the world of marketing, the shorter the copy, the more impactful it can be. However, the brevity of your message should not hinder its clarity. Choose your words wisely and use call-to-actions that will drive people to support your offering.
Appealing graphics and images. Print vinyl banner and other types of print ad will be more effective if they use images and other elements that are not pixelated. But apart from using high-resolution photos and icons, they must be cleverly laid out to produce a generally appealing graphic design. This is essential in capturing the attention of your target audience and in conveying the message you want to relay.
Your branding. The overall look of your in-store ad should be reflective of your brandin; in the first place, this marketing tool is created to boost brand awareness. And make sure that it complements with the look of the area where it will be put up.
Your logo. Your business logo is one of the most important elements of your branding. Incorporating it to your vinyl banners will help consumers recognise your brand; it will also introduce your brand to people who are still not familiar with your business.
Customer and passer-by reaction. Part of designing an offline ad is guiding how passers-by and your customers should react or respond. For instance, if you own a restaurant, you might want to create an ad that will make people crave for the meals you are offering.
If you are looking for vinyl banners to help attract more foot traffic to your store, check out what we have for you at Quarter Cheaper Signs. As our name suggests, print vinyl banner by our team can save you money. Contact us today!