Writing Good Landing Pages With Right Calls To Action

In this article I will focus on some important tips you can use to write good landing pages that will convert your website’s visitors into customers or buyers and print profit to you business.
Treat you landing page like your own child!
Landing pages is the page where the visitor lands at from different sources: search engines, links from other websites, search engine ads and so on. As usual they call a landing page a special page that is perfectly polished and prepared to commit its marketing job, namely turn visitors into customers with a magic stick wave. Well, actually any page of you website can be called ‘landing page’ but let us believe here that landing page is the page you lay all your fair hopes on.
90-60-90 of Your Landing Page
I strongly believe that you most important from the traffic and conversion point of view pages must be perfect in eve possible way. The must be attractive like Angelina Jolie, strong and quick like ninja and clever like encyclopedia. You landing page must be a perfect web creature.
Go take that grammar and vocabulary book
First of all you must proofread and edit that page to make it perfect from grammar, literary errors and polish you style. Make sure it looks like it was written by a single person but not like a crowd of people. The flaw of thought must be perfect as well. One idea must gradually move to the other and so on and so far. Never repeat yourself – people hate that. Use synonyms if needed or paraphrase the sentences but never say same twice. Find a professional proofreader or editor if you doubt whether you can do it well yourself.
Put on your best dress and high-heeled shoes
Second, make your landing page the most beautiful lady or the most handsome gentleman on the entire web. Format the content in such a way that people would easily find the information they are looking for. Add some nice pictures; people adore pictures even if they look for information that requires reading. Use subheadings and listings to format the page and to make it easy on an eye and comprehensible. First of all think over your visitors and love them, treasure their time and efforts they make to consume your content. Make browsing your website a real holiday with lots of good surprises.
Navigate and Call to action!
Once you have made your visitor fall in love with your lading page, you need to take other steps to make them marry your website. The best way is to call to action and navigate. Put some relative in-text links that would lead the visitor to other beautiful rooms of our house. Show them all beauty you have. Call to action; ask them to do what you want them to do. Make sure all banners have right calls to action and visible enough.
If you don’t know which calls to action are right for your website; you can try Google Website Optimizer and try different things. The beauty of it is that you can test different content as many times as you want before you actually come up with what works best of all.