Smartphone use has been increasing on all fronts; across national boundaries, age and gender. Experts suggest that this will fundamentally change the way businesses are conducted. It will make workers more mobile and productive. These infographics illustrate the growing prominence of smartphones: http://www.hongkiat.com/blog/smartphone-infographics/ More than 33% of all age groups use smartphones. The people in their twenties belong to the age group that has the highest percentage of smartphone users. However, although these are ‘smartphones’ and should have access to internet and mobile data, a large group of smartphone users do not have access to internet or mobile data. Less than 40% of smartphone users have data plans and less than 30% of the population have access to internet on their phones. This group represents a significant proportion of the market who hasn’t been able to fully enjoy all that a smartphone has to offer.
Not having reliable access to the Internet can affect the activities people perform using their smartphones. The most common activities of smartphone users are messaging, taking photos and downloading mobile applications. The important characteristic to notice is that these three most important activities often require internet. Many young people are resorting to online messaging apps such as Whatsapp instead of texting. Furthermore, people don’t take photos just to store them in their phones but to share with friends and family on social media such as Instagram or to exchange files often using apps such as Snapchat. It is difficult to upload photos on your Facebook without WiFi or mobile data. The same goes for downloading apps as you need the internet or mobile data to access google play or other app providers on your phone.
But do these activities really require continuous mobile data or wireless connection?
Well, it seems not. An innovative start-up is providing an alternative. Founded a little more than three years ago, Zapya is a file sharing app that allows users to share files for free without WiFi or mobile data. Once you have Zapya installed, you can transfer photos, videos, documents and apps to another mobile device, a different operating system and even to your personal computer. The transferring speed can be up to more than 200 times faster than Bluetooth. It is easy to see how provision of apps such as Zapya can benefit the growing population of smartphone users who cannot afford or lack access to the internet.
Already, articles have been written about the irreplaceability of Zapya in local economies both as a means of communication and a gateway to experience the full range of activities a smartphone has to offer. What is also interesting is that Zapya users are not limited to people residing in rural areas or developing countries where WiFi connection is less reliable. There are a number of users in developed countries such as the UK and Germany. Although there is WiFi access, from time to time some places are notorious for slow and expensive mobile data. That is why file sharing apps pose an opportunity that cannot be missed for a diverse range of users for years to come.
Many Zapya customers have been using the app for years albeit the fact that the app is gaining hundreds of new users every day. Some may consider this a curious phenomenon, but in some ways, it is pretty straightforward why apps like Zapya are doing so well. It is because they have formed a symbiotic relationship with the growing smartphone market. Zapya allows smartphones to become full-fledged smartphones with various apps and an online community. In return, the growth in demand for smartphones is likely to lead to higher demand for Zapya. It appears that by tapping into the untapped potential in the market, Zapya has placed itself in a sustainable growth path.