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8 Ways To Improve Press Releases Using Quotes

A winning press release nearly always includes at least one quote. The best PR writers are quick to ask the company to submit the direct words of a company leader, an industry expert, a valued customer or even a celebrity. Here are eight ways to use quotes to the best advantage.
1. Speak with Authority
A company manager or industry expert can weigh in on the subject of the release without spending the time to actually write the project personally. This gives the writing a distinct air of authority.
2. Add Humor
The expository sections of the company news story are usually serious and to the point. It is easy to add a touch of humor with a quotation from a company leader.
3. Sprinkle in Local Flavor
If your target audience is limited to a specific region, your story might benefit from a bit of local flair. What you say and the way you say it shows area residents that you are keyed in to their needs and desires.
4. Offer an Invitation
No one wants to get an invitation from a third party. That is why people respond better to offers coming directly from a company source.
5. Share the Insider’s View
No one knows your business like you do. You can share information that others are not likely to know, making your statement more interesting and valuable.
6. Show Off Your Personality
Consumers like knowing they are dealing with a real living, breathing human being. A candid quote can show people who you are and what is important to you.
7. State an Opinion
The main body of a press release should be factual and precise. However, there may be times you want to tell people what you think of the news you are sharing. Adding a personal opinion allows you to do just that.
8. Improve Visual Appeal
A news story, especially one that is presented online, needs to be visually attractive. Otherwise it will seem boring before the reader ever begins the first line. Unfortunately, Internet users have a low tolerance for anything that does not appear interesting on first glance. A quote can break up the story and make it more reader friendly.
Next time you are gathering information to create a press release, make sure you request a direct quotation from someone who is in the know. More readers will stick around to check out what you have to say, and you will get a better response from the consumers you are trying to reach.

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