Marketing

What Is A Color Wheel And The Best Ways To Use It

Color Theory is a set of concepts used to create harmonious color combinations. These colorful connections can be expressed with a color wheel. The first circular diagram was invented by Sir Isaac Newton in 1666. Since then, many variations have been examined and brought forward by both scientists and artists.
The color wheel is a circular layout of colors, typically based upon the primary colors of red, blue and yellow. Primary colors are those that cannot be obtained by any combination of other colors, while all other colors can be obtained from the three primary colors. Secondary colors are obtained by combining primary colors. Green comes from mixing yellow and blue, orange, from red and yellow, and so on.
Tertiary colors come from combining a primary and a secondary color. These color combinations are known by two-word names, such as: yellow-orange, red-orange, red-purple, etc. A large number of color wheels are based upon three primary colors, three secondary colors, and the six tertiary colors, for a total of 12 main divisions; some add more intermediates, for 24 named colors.
The color wheel can be separated into warm and cool colors. Warm colors are vivid and energetic, while cool colors convey calm and a soothing impression. White, black and gray are considered neutral. A tint is a color lightened by adding white; if black is added, the resulting color is called a shade. Combining gray to a color produces a tone.
Apart from standing for colorful connections, the color wheel is employed to create color schemes, or color combinations, that are balanced and harmonious. Harmony and balance are attained by the aesthetic contrast that exists between color combinations. There are numerous sorts of color schemes that can be applied to achieve the final effect being sought.
Complementary color schemes are created by partnering colors that are opposite one another on the color wheel. This produces high contrasting combinations that are rather vibrant; they should be used purposefully, and are really useful if you need to feature something. The split-complementary color scheme is a variation on the complementary color scheme. It carries the same strong visual contrast, but with much less tension.
A triadic color scheme uses colors that are evenly spaced around the color wheel. Similarly to complementary color schemes, triadic color schemes have the tendency to be very vibrant. To use this scheme effectively, the colors will need to be well balanced: one color dominating, the two others for accent.
The rectangle color scheme uses four colors arranged into two complementary pairs each. If one color is dominant, it creates a rich combination that works best. The balance between warm and cool colors needs particular attention. The square color scheme is similar to the rectangle, but the four colors are evenly spaced around the color wheel. Again, it works best if one color is dominant, and the balance between warm and cool colors must be managed.
Analogous color schemes bring together colors that are beside one another on the color wheel. The result is usually a peaceful, calm and relaxed color combination. However, make sure to have enough contrast to avoid a washed-out look.
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