Education

Inside Tips To Grow Your Writing Business

If you’re a freelance writer, then always finding new clients is the most important thing you can do. The bigger your list of clients is, the more choice you’ll have on what you can write, and the more in demand you’ll tend to be. Any as anybody who’s studied basic economics will tell you, more demand means more money.
Luckily, there are plenty of ways to find more clients. Some obvious, some not so obvious. If you are just getting started in your business, this can be the toughest part. Sure, you’re a great writer, but without any clients eager to buy your stuff, you may as well be watching soap operas all day long!
The first place to look is among the many freelance sites out there. The good news is that there’s plenty of sites, and on each and every site there’s an endless amount of jobs to bid for. The bad news is that you’ll have to be competing with writers from developing economies that are willing to write for a penny a word, or less.
Another place to look is on Internet forums. Plenty of forums have a “buy/sell/trade” section, where people offer their services. This is a great place to pop in, introduce yourself, and explain the benefits of your service. Many people would love to hire a professional writer, but they simply don’t know where to look.
Of course, you’ll need to have a website to show off your best stuff. Once you’re site is up and running, and you are satisfied with it, you can drive traffic there. One way is through paid advertising. This can be pretty lucrative, if you set it up right. You’ve got to track your statistics, and be careful which keywords you are bidding on.
Banner ads can also be pretty lucrative. Find websites where people that would need professionally written content might visit. Then simply contact the owner, and ask how much a banner ad would cost. Try it out for a month and see what kind of response you get. So long as the business you generate is more than you’re paying for advertising, you can continue to place more banner ads on more sites.
If you don’t mind selling face to face, you can visit your local chamber of commerce. Present yourself as a writer, hand out plenty of business cards, and see what kind of response you get. Plenty of small business owners understand the importance of having a website, but they’re not always the best person to be writing the content. That’s where you come in!

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