Once you have worked tirelessly in perfecting the capabilities of your product, the second step is to ensure that you properly market the product. The key to a successful purchase occurs when the intended customer knows the value your product offers.
Video is a powerful medium for information transfer. Once you combine that with a brochure showcasing minute-level details of your product, it will become easier for your salesperson to sell the product to a customer. They are an effective form of marketing that makes it easier for your company to convey a message to your customers regarding what you are offering them.
Let us take a look at several benefits offered by video brochures for the sales of your products:
Convey The Message Through Storytelling
Storytelling is a valuable part of convincing the customer to buy your product. It allows you to portray different features visually allowing you to take the experience to a whole new level. The audio and visual display makes it easier for the customer to digest the different features associated with your product and allows him or her to make a better and informed decision whether or not he or she would like to purchase the product. Aside from that, a video brochure will also give off a professional and novel feel.
Video brochures are battery operated and are standalone devices that don’t need any of your company representatives to do further explanations. Once you hand out a video brochure to a prospective customer, he or she will be able to view the features at their own convenience and even forward the brochure to their associates for further marketing. It’s a continuous chain that will generate more leads for your product using offline campaigning. There is a high probability that once you give away one of these hand-held audio video displays, it will generate a fair number of conversions itself provided you are doing proper storytelling.
Personalized According To Your Brand Identity
Video brochures can be customized and adapted according to your brand identity. Since they offer a considerable level of customization, each one of your flagship products can have a different design so that you have a uniqueness in your marketing campaigns. And, as mentioned above, this unique, multi-sensory medium will ultimately appeal to your customers, and you will not need salespersons to do a lot of explaining. Audio visual flyers may cost around $25 and above, but they can generate more than enough leads and conversions to bear their manufacturing cost.
It is essential to craft a marketing strategy that effectively promotes your product on online and offline channels. For the offline part, video brochures can help promote your product to a wide range of audiences and help you do compelling storytelling to engage customers and generate leads and conversions for the products you are selling.