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You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 What Copywriting Is And How You Need To Present It To Others What Copywriting Is And How You Need To Present It To Others - Article Marketing

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What Copywriting Is And How You Need To Present It To Others

By: ruthmartinez | Total views: 84 | Word Count: 434 | Date: Tue, 9 Apr 2013 - 6:01 PM

I recently talked with some family members about what I do. Without thinking I told them I was a copywriter. This brought about the question about how much money it took to get a product copyrighted. I stared at them for a moment and then asked "Do you know what a copywriter is?"
Of course they then went into a detailed explanation of what they thought a copywriter did, mainly getting products copyrighted. When they finished I just shook my head and told them that's not what I do at all.
Normally I go into different tips and ways to make your SALES COPY better so you sell more products and bring in more customers. Today I'm going to address this other issue.
For those aspiring to be copywriters I want you to understand something. Just because you know what a copywriter is doesn't mean your clients do. Most of them will think the same thing my family members did. To get business you first have to educate them.
This is an issue that I've discussed with many other copywriters. I knew better than to just tell them I'm a copywriter and leave it at that.
Educating people isn't difficult. Instead of saying you're a copywriter you tell them what you can do for them. Tell them that you take their website, ad campaign, etc. and make more people want to buy their product. Tell them you can increase their sales. Copy writing is salesmanship on paper. Though with copywriting you get it right once and it stays, repeating sales over and over without you having to be there.
Everyone's seen a great salesman. Sometimes they show up at your door with something you really don't think you need but by the time they leave they've sold you their entire product line and made you WANT to hand over your money to them.
A great copywriter does the same thing only they use the written word, whether that's on the internet or an ad on a billboard or in the paper. There are various forms of copywriting, but all of them are focused on one thing - bringing sales in.
When you speak to your prospective clients, making sure you are focused on what you can do for them, they will understand and become interested in having you help them.
Educating clients will take you more time, but it is worth every minute you put into it for it won't just bring you more clients but ones who will return time after time.

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