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You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 Website Content - Top Five Writing Styles Website Content - Top Five Writing Styles - Article Marketing

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Website Content - Top Five Writing Styles

By: loralondon | Total views: 76 | Word Count: 515 | Date: Thu, 4 Apr 2013 - 7:02 AM

A writing style is a unique way of putting words together. There is no 'ideal' style for web copy writing, as each client may prefer a different writing style depending on their targeted audience and company policy.
Below are five of the most common writing styles generally preferred by businesses for website copywriting:
The Formal Style: This form of web copy writing presents information in a clear and concise manner, with an impersonal tone, which some people may often consider bureaucratic. The formal style of writing is usually used for the websites of government institutions, educational institutions and other official bodies, that wish to appear superior and highly professional to their readers. Content in the formal style is generally written in the third person, with a generous sprinkling of jargon and difficult-to-understand terminology.

The Informal Style: The informal style of web copy writing addresses the reader directly in a pleasant and courteous tone, presenting some problems the reader may be facing and how the client company can help solve it. It is the most popular style of web copy writing, and usually has call-to-action messages to help generate leads for the company.

The Persuasive Style: This style of website copy writing promotes the client company as one of the best in the market. It generally boasts about the positives of the business, and why clients should choose it, rather than any of its competitors. This persuasive-style of web copy writing has strong chest-thumping copy, and is usually written in the first person.

The Guarded Style: The guarded style of web copy writing is a style preferred by businesses that fear legal action/malpractice suits brought on by customers; such as medical clinics, dental clinics and cosmetic surgery clinics. This style of writing involves using ambiguous terms like 'generally, usually, in some cases, often' in website copy, and a number of disclaimers. The guarded style of writing ensures there are loopholes for company lawyers to use, in case someone sues them regarding information displayed on their website.

The Humorous Style: Writing website content in this style is the most difficult, as humour is subjective, and may not be understood by all readers. What might seem funny to the company management or the copy writer, might seem offensive to the reader or result in a misunderstanding (especially amongst people from other cultures). While humour can be refreshing, the humorous style should always be used cautiously, after verifying that the humour is appropriate for the targeted audience and the needs of the business.
Business content, like website copy, should always be professional. While selecting a style for your website content, the number one thing to consider is your targeted audience. What style would make your reader the most comfortable and interested in doing business with you? What style would best suit your business needs? Would you like a combination of styles? Discuss this with your content writing company before they begin work on your project, and you will be assured of sharp website copy that sells!

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