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Web Copy That Sucks And How To Avoid It

By: larryprice | Total views: 112 | Word Count: 536 | Date: Tue, 9 Apr 2013 - 2:45 AM

Good web copy is what every Network Marketer, Internet Marketer, and Social Media Marketer desires, but how do you know if yours is good or just sucking the life out of your site? There are a couple of ways to determine good web copy from something that sucks, and we are going to talk about that here today.
I worked in retail for more than 10 years and one thing I learned was that for each hour a shelf was left empty, we lost a specific amount of money. Well, what happens when you have articles or blogs on your site that aren't generating any traffic? What happens if you write an article for an ezine and it gets no traffic while another post gets a lot? Those articles that are getting no traffic suck, they are sucking what could be potential profit from space where you could be generating leads and customers.
How do you determine good web copy from stuff that sucks the life from good, potential, storage space? I follow a couple of different pieces of information. I look at these pieces of data to find out if it's something someone wants, or if I'm just wasting my time. I look at readership and I look at click through rate, or CTR.
One of the most important pieces of data you can look at is how many people are reading your posts. Do you know how many read yours? Do they glance at it or actually take time to read most, or all of it? You can look at what posts have been clicked on and how long people spend on your site. I have heard some say that you look at how many comments you have, but unless it's a controversial or hot topic, many people don't even bother with the comments in my experience.
The other thing to look at is the click through rate. When you publish on an ezine the ultimate goal would be sales, but you at least want people to go to your site. When a person clicks on your URL, then you have a click through rate to measure and it gives you an idea if your article, blog, or post was successful or not. If someone takes the time to click through to your site then it either means you picked their interest, they want more information, or they want to find out more about what you are talking about. In other words, it should be a compliment and tells you that you are on the right track. You should keep going with the types of articles or posts that are generating traffic, and find other types to fill the space where no one bothers to read them.
The goal you are looking for in having good web copy on your site is to have people visit, click on your products or services you have for sale, and come back to see what else you have to offer them. Your desire is for them to become regular visitors to your site and return to find out what information and services you have that they want, now and in the future.

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