ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ' active_time = 1563449963, active_ip = '162.158.78.75', act' at line 2
---
REPLACE INTO it_active SET active_id = , active_time = 1563449963, active_ip = '162.158.78.75', active_user_agent = 'CCBot/2.0 (https://commoncrawl.org/faq/)', active_session = 'fd1t45v5ca21du6kda6f2179g7'
---
ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ' view_date = NOW(), view_user_ag' at line 3
---
INSERT INTO en_articleviews SET view_ip = INET_ATON('54.174.43.27'), view_user_id = , view_date = NOW(), view_user_agent = 'CCBot/2.0 (https://commoncrawl.org/faq/)', view_referer = '', view_article_id = 23312
---
ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3
---
SELECT * FROM en_comments, it_users WHERE user_id = comment_author_id AND comment_topic = 23312 AND comment_type = 'articles' AND (comment_state = 1 OR comment_author_id = ) ORDER BY comment_date ASC
---
You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 Power Up Your Sales Copy With Personal Stories Power Up Your Sales Copy With Personal Stories - Article Marketing

Article Marketing

Free Articles, reviews and news releases

Power Up Your Sales Copy With Personal Stories

By: amandafritz | Total views: 83 | Word Count: 630 | Date: Wed, 8 May 2013 - 7:25 PM

One of the greatest turn offs that all online shoppers encounter is over-hyped, insincere sales copy that practically begs them to buy whatever product they have stumbled upon in their web surfing.
I'm sure from even your own shopping experiences you realize just how ineffective this method can be. So why would you repeat this same mistake on your own websites?
You want your sales copy to be persuasive, but not annoyingly so. Begging and pleading is, fortunately, not part of the art of persuasion; however, your own personal stories and anecdotes certainly are!
Sharing your personal stories with your customers is one of the most genuine ways to appeal to your audience and compel them to trust you and your business. It is also one of the most persuasive ways to win over your audience, as personal stories are typically sentimental and consequently appeal to your audience's emotional side. When you've hit a nerve with your audience, it's harder for them to tell you and your business "no."
Emotions are the driving force behind your audience's buying decisions, so before you choose which story to share with them, think about what emotion you are trying to appeal to. For example, are you trying to appeal to their sense of belonging by offering them a product that will improve their social life? Or are you appealing to their sense of comfort by providing them with a service that will make their lives less stressful?
Let me show you exactly what I mean. A friend of mine recently started a website to promote a home security system he had developed. His website's sales copy mainly consisted of a personal story that began one night when he, his wife, and kids were all comfortably settled into their beds for the evening.
My friend had just fallen asleep when he heard glass shattering and his children screaming from their room. His wife reached for the phone to dial 9-1-1, but she was so terrified that her hands were shaking and she struggled to keep her grip on the receiver. My friend was equally frightened, but he ran to his children anyway.
His kids - two young twin girls in their nightgowns - had run from their beds and met him in the hallway. One's arm had been cut by a piece of the glass window that was shattered by an intruder, who ran when the children blew his cover with their screams. Because the police weren't notified in time, the intruder was never caught and still, to this day, remains at large.
My friend asked his audience, "Do you really want to rely on your children's screams to be your own personal alarm systems?" My friend then went on to tell his audience how he developed an intricate alarm system after the break in. He could hardly sleep through a night afterward, suffering from intense anxiety, and so he put his technical skills to work to develop an alarm system that would ensure his whole family's safety.
By appealing to his customers' sense of security and comfort with this personal account, my friend wins over hundreds of new customers every day who are looking to better protect their families, just as my friend was when he developed his alarm system.
Stories like this create a real image of the benefits that your products and services can offer your audience members by putting results into your customer's perspective. And your story doesn't have to be pages and pages long, either. A few simple sentences that convey your personal experiences are just enough to make your point clear and allow your audience to see just how effective your products and services can be.

About the Author

resume service

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Copyright © 2019 en.article-marketing.eu - Tutti i diritti riservati - Powered by link UP Europe! P.IVA 09257531005
Associazione Culturale per l'uso didattico ed etico dell'informatica
Sede legale: Via Pietro Rovetti, 190 - 00177 - ROMA