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You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 How To Boost Your Sales With Powerful Copywriting How To Boost Your Sales With Powerful Copywriting - Article Marketing

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How To Boost Your Sales With Powerful Copywriting

By: frankyoung | Total views: 63 | Word Count: 438 | Date: Wed, 8 May 2013 - 5:44 PM

Copywriting is a very powerful skill and any body can learn it. You don't need a Harvard degree for this but here are few basics you should know before you start writing the ultimate sales letters.
Knowledge about your business - The first thing that you should presumably know more about your business, product service than anybody else. Writing with that is presumably easy because if you hire a copy writer he will have to step in to your business shoes and acquire all the knowledge about your product which may take time. So this is a tremendous advantage and you should possess it.
Know your audience - You should make sure who you are talking to who might make a lot of sense to you. For example if you have internet based virtual product which allows video conferencing then a person who is working in a software company would be more receptive to you rather than a store owner.
Get into the customer - An old adage says that you can't understand someone until you have walked a mile into their shoes. The goal is understanding to persuade someone, to motivate someone to sell, you really need to understand that person. So you can also ask yourself the smart diagnostic questions such as, What are they afraid of? What are their top 3 daily frustrations? What is their biggest challenge? What are they angry about?
Get into the offer - Build a list of product features and benefits. People are more concerned talking about the features of their products rather than the benefit it provides. If you want to sell drills start talking about the holes. As for someone who wanted the drill actually never wanted the drill he wanted the hole and eventually then you can sell the drill as well.
Repeat, Repeat and Repeat - One should understand that you or me need to memorize or the see the things 7-8 times before it starts to go into the long term memory. So if you are selling something you'll have to ask for the sale several times before they actually buy. Sometimes, you have to ask different ways until your audience gets the information.
And above all you should have a target result in mind before writing a sales letter and that is your sales letter should be compelling enough to get the reader to take action whether that is your opt in page or buying your product. Copywriting will take your business to the next level only if you learn it and implement the above given basics.

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