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Copywriting - Um - Now How Do I Get You To Read Further

By: olgasimons | Total views: 76 | Word Count: 428 | Date: Wed, 8 May 2013 - 5:36 PM

Powerful, persuasive, words are essential elements required in good copywriting.
I'm going to free style this article because there isn't much I can say about copywriting, unless, what I'm writing right now... works. Every article will not deliver the response that you want.
I read somewhere that "copywriting is spoken words in written form. This could be true.
Who said this? I don't know. It sound good, so what the hell.
Pause...
Hey! Sorry it took so long... I had to speak a few words but now I'm ready to write them down... bare with me.
Okay.
Fact: In copywriting: Your Headline Must Act Like An Ad
Now my headline says: "How Am I Going To Get You To Read Further?"
You have to arouse curiosity, be persuasive, and be easily understood so that you will read further.
Excuse me... Did you understand my headline?
Hey you don't realize this but.... YOU'RE HERE!
139 words into my article.
Next... I Need To Establish A Connection.
A communication connection from my headline conversation to my body conversation.
This may be a little tricky because now I have to be able to persuade you with compelling information so that you take some type of action.
Wait a minute... I got to look up the word 'Compelling'.
Okay, (Merriam-Webster Dictionary and Thesaurus) said...
1. demanding and holding ones attention (a novel) 2. tending to convince or convert by or as if by forcefulness of evidence.
I'm not writing a novel... Can a novel be 260 word count?
I'm going to use #2.
Convince you with evidence... okay
Copywriting is all about words, compelling and persuasive words that promote a person, business, opinion or idea that get people to take some form of action.
It's an essential element of online marketing.
Copywriters are some of the highest paid writers in the world.
Did I give some evidence...?
Copywriting are WORDS... fact
Copywriting is essential part of communication on the internet... fact
The Internet is full of copywriting GOOD and BAD... fact
Copywriters are some of the highest paid writers... I don't really know if this is true... could be... May have to ask a successful copywriter...
Call To Action
Did I get you to take some type of action?
You might notice that my goal was to get you to read further... to the end of the article... did I succeed... you tell me.

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