ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ' active_time = 1561523189, active_ip = '162.158.78.243', ac' at line 2
---
REPLACE INTO it_active SET active_id = , active_time = 1561523189, active_ip = '162.158.78.243', active_user_agent = 'CCBot/2.0 (https://commoncrawl.org/faq/)', active_session = '33cn7lj2bf4q1fps7mt28a9i26'
---
ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ' view_date = NOW(), view_user_ag' at line 3
---
INSERT INTO en_articleviews SET view_ip = INET_ATON('184.72.212.254'), view_user_id = , view_date = NOW(), view_user_agent = 'CCBot/2.0 (https://commoncrawl.org/faq/)', view_referer = '', view_article_id = 23404
---
ERROR: You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3
---
SELECT * FROM en_comments, it_users WHERE user_id = comment_author_id AND comment_topic = 23404 AND comment_type = 'articles' AND (comment_state = 1 OR comment_author_id = ) ORDER BY comment_date ASC
---
You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 Blunders That Should Always Be Avoided When Copywriting Blunders That Should Always Be Avoided When Copywriting - Article Marketing

Article Marketing

Free Articles, reviews and news releases

Blunders That Should Always Be Avoided When Copywriting

By: thomasdaniel | Total views: 103 | Word Count: 631 | Date: Mon, 13 May 2013 - 11:42 PM

Just as you wouldn't write a novel, ad, or film script that didn't get people to respond to your message, why write sales copy that didn't move your consumers to buy? There is more to copywriting than just giving out a long string of information though, as you need to include a sales message that intrigues your audience. This is the space that you use to influence the customer, so that they will realize they should give their business to you.
When it comes to generating profits and driving sales effectively, copywriting has proven to be one of the best ways to do so. But as is true in any field, there are mistakes in copywriting which must be avoided. Sales plummeting and a reduction in conversion ratio of the copy are two effects of these marketing errors. If you write a piece of content that looks like a copy but has many mistakes, then you can surely expect to see your sales going down, day after day. That said, we need to bring to light specific errors you should always avoid if you want to create winning sales copy.
A mistake that is frequently made is not explicitly outlining the advantages from your Unique Selling point in your headline so that they are easily findable. Since it is the first thing seen, the headline is more important than any other part of the copy and needs to demonstrate what you offer. If your headline is unclear many people may not even want to read any further, so you will lose out on people that were potential customers. You could have the greatest sales copy ever and no one will ever know if your headline isn't effective. You must have quality headlines that are interesting and full of advantages listed for potential customers. This is a time when being mysterious will really hurt your potential customers and sales. There seems to be a sentiment that readers would rather have their interest in the product slowly ramped up. This is not true, people do not have time to be reading about things they may not want, being vague will hurt you. On top of the main headline, you must also construct quality sub headlines that keep the viewers interested or hook them in even more. Your sales copy, overall, should be focused on giving the prospect everything they need to know about the product.
Another important element of copy neglected by newcomers is the importance of leaving "white space." Rather than breaking copy up into smaller, more readable pieces or sections, they leave it all in one huge chunk. All they do is sit down and write their copy from beginning to end and then submit it. As a result, the reader will tire of the piece and move on. It is important that the reader always understands what you are saying so be concise and transparent. This is how breaking up your copy can help; it divides the content into sections that are more easily read. This is accomplished in a number of ways. Using techniques such as subheads, testimonials and images will help. Implementing these devices will help to organically divide the content so the reader's eyes do not glaze over. Breaking your sales copy up is the best way to keep it from being boring. This is a huge step in increasing the results seen from your copy.
So remember that copywriting is an art that can be improved upon with practice and time. Making mistakes shouldn't deter you in any way. What is important to remember is that you should always diligently write your copy and keep in mind the pointers given above so that you will achieve the sales you seek.

About the Author

essay writing services

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.
Copyright © 2019 en.article-marketing.eu - Tutti i diritti riservati - Powered by link UP Europe! P.IVA 09257531005
Associazione Culturale per l'uso didattico ed etico dell'informatica
Sede legale: Via Pietro Rovetti, 190 - 00177 - ROMA