Best Color Combinations To Use For Optimum Impact

Have you ever wondered why certain color combinations make you feel peaceful, while others lead you to action? Research supports the impression we’ve all felt that colors affect our emotions, our viewpoints and our behavior. According to color psychology, color can carry a specific meaning, which is either learned or is biologically innate. Its impact on behavior is automatic: perceiving a color brings about an automatic evaluation in an individual, which, then, results in behavior that is driven by the color. This means that it is possible to target your color combinations to generate a specific behavior from your current, or your potential, audience.
Specialists in advertising know that color combinations entice specific sectors of the population. Vibrant and active color combinations are very captivating to a young clientele. Muted color combinations are calming and balanced, and peaceful visually. Often used in the cosmetics industry, these color combinations represent a feminine quality. Pastel color combinations are peaceful and calming also, although they communicate a warmth that is lacking in muted color combinations. Blends that combine more traditional colors, colors related to royalty and wealth, and that are engrained in society, entice both wealthier and older sectors of the population.
Cool colors can be put together with warm colors– in small doses only, owing to the potentially overpowering effect of warm colors. Neutral colors, such as beige, brown, ivory, gray, white, can connect cool and warm colors very effectively.
You will use warm colors to delight and motivate your audience. You want to use them judiciously, as these colors can provoke a wide range emotions, from optimism to violence. For this reason, you may tone down a warm color combo with neutral colors, cool colors, or even the lighter spectrum of warm colors, such as pink and pale yellow.
Colors that share the characteristics of both warm and cool colors can both delight and calm. These combinations could be used to reach both a younger and an older segment of the population.
Neutral colors, described above, can link otherwise clashing colors or they can serve as a canvas to feature color combinations.
The success in using color blends also lies in your understanding of the undertone of colors in the society you are trying to reach. In the West, black can be associated with death and mourning, while in the East, white is the color of mourning.
The best color combos are those that get through to your audience and generate the response you seek. However, it involves more than purely aesthetic considerations. Be aware that ethnic interpretations of both color and color combinations need to be taken into consideration to ensure that the color combinations you customize are successful.