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You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near ') ORDER BY comment_date ASC' at line 3 The Copywriter's No 1 Secret Revealed! The Copywriter's No 1 Secret Revealed! - Article Marketing

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The Copywriter's No 1 Secret Revealed!

By: douglasprice | Total views: 58 | Word Count: 640 | Date: Mon, 1 Apr 2013 - 8:44 AM

No matter what business you're in, if you're writing blog posts, emails, or internal newsletters then you are also a copywriter and probably a marketer too.
Copywriters spend most of their time either reading about writing copy or they're writing copy.
In fact the really good ones are obsessed. But you don't have to be obsessed with copywriting in order to impress your readers and establish yourself as an authority in your field.
The secret that I'm going to share with you will make your writing easier to read and make the overall process of writing easier for you... it's called, learning to write like you talk.
It sounds crazy I know, and it will probably make your English teacher cringe. But writing like you talk will create the one thing that writing in a more formal tone doesn't and that's establishing intimacy with your reader.
People want to work with professionals that they trust. As a copywriter you establish trust with the reader by:
Thoroughly understanding your reader's needs.
Making the reader feel that you're writing only to her and not to a mass of nameless faceless people.
Writing like you talk doesn't mean that you break every rule of good grammar, although you will break the rules occasionally (like I have by starting a few sentences with the word "but").
Here are five rules that will help you to write like you talk.
1. Know Thy Prospect! One of the tricks that many copywriter's use is to create a persona of the person that they imagine is reading their blog, email, or newsletter.
A persona is a detailed sketched of your reader.
A persona includes information like age, gender, and is very focused on what the readers problems are. Some writers download pictures that are representative of the person their writing too.
2. Use "you" instead of "we." "You" will establish the feeling that you are talking to one person rather than 1,000.
3. Read what you've written out loud to yourself. This is a wonderful self-editing technique. By reading out loud to yourself you will find awkward sentences and run-on sentences. You'll also find places where your writing loses energy as well as paragraphs that don't fit.
4. Don't use cliches. One of the ways people try and write conversationally is by using cliches in their writing. Unfortunately cliches come off as insincere and actually have the opposite effect of establishing a rapport with your reader.
5. Limit jargon. When in doubt, leave the jargon out.
Once I was at a networking group for financial professionals and I introduced myself as copywriter and content marketer.
Most of the people in the room knitted their eyebrows together in confusion.
They thought I did something that involved the legal profession and had no idea what "content marketing" was.
This happened a few more times until I realized that the terms "copywriting" and "content marketing" were industry terms and not widely understood.
When I went to another meeting and introduced myself, I said, "I write copy for emails, newsletters, and websites... and I also do internet marketing."
At that meeting there were nods of affirmation throughout the room. I also got a new client that day.
There may be industry terms that you use with your contemporaries but may cause confusion with your reader or worse, make your reader feel condescended too.
Remember, it's your job as a copywriter to thoroughly understand who your reader is and what her needs are.
You can still demonstrate your knowledge and professionalism without being stuffy and rigid. You just have to write like you are having a conversation with an actual person. But don't take my word for it, try it yourself.

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