Catalog printing is always geared usually for mass distribution. Even if it is just some cheap catalog printing for small projects, or luxury catalog printing with expensive materials, your goal for your catalogs should always be to get them to the most amount of people in the least possible amount of time. To gear your catalogs for a wide distribution base, here are some things that you can do to make it an effective process.
Make them tough: One of the initial things that you should do is to make your catalog’s cover pages tough. This means printing them in thicker paper while the inner pages remain the same. Thicker paper stocks usually are tougher and can handle various environmental effects better. This is perfect, especially if you plan for a wide distribution range. Tougher catalogs mean you can send them via various means like through the postal service, by hand like fliers or even by special courier or delivery. They will last longer through this process preserving your message and product descriptions intact for the consumer.
Easy to carry dimensions: Besides making your catalogs tougher, you can also make them easier to transport or carry by adjusting the size. While a lot of people print catalogs in large sizes, do not be afraid to use smaller sizes in your color catalogs, especially if you want them to be distributed easily. Aim for letter sized, or even smaller booklet sized catalogs if you want them to go far and wide. Your distribution cost should be much lower when compared to sending larger types. Also, since they should be easy enough to carry, it will be very viable to distribute smaller catalogs by hand since it is easy for people to take and carry. So go for easy to carry dimensions for your catalogs if you can and you should have an easy time in distributing them more widely.
Ready for the postal service: Also to make it easier on you, you should also integrate a design feature in your catalog which makes it geared for sending in the postal office. Try to reserve some space in the back cover of the catalog so that people can write in address information as well as sender information so that i can be sent through the postal service. In most cases the postal service will accept such things for sending and it nets you some savings in printing money since you didn’t have to buy an envelope or anything for the catalog. This gives you the opportunity to send your catalog quicker and with the widest possible range of addresses and names. So try to integrate postal sending standards into your catalog design if you can. It should give you an easy time getting that wide consumer base.
Great! By paying attention to these three techniques, you should be able to have your catalogs reach the widest possible range with the most number of people. This should increase your chances of getting exposed and more importantly making a sale through catalog printing. Good Luck!
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